The Right Way to Create Your Product’s Unique Selling Position
It doesn’t really matter what kind of product you’re selling online and how you’re doing it, what’s important is you stand out of from your competition. An unique selling position is what helps here and you should never forget to think one up for yourself and your products. Creating an USP helps you in a few ways: 1) it gives you the chance to be innovative 2) it helps you be your own competition and 3) it gives people a reason to buy from you instead of from someone else. Creating your own USP isn’t really that difficult; it is easier than creating the product! Simply focus on what you like about your product and figure out a way to improve the stuff you don’t like as much.
The Importance of Brand Recognition: When your products have an USP, you can much more easily gain brand recognition. Brand recognition is something that’s only possible when you can show the world that your product is truly different and special in some tangible way. Brand building is a slow process and doesn’t happen overnight, which is why your product’s USP will go through many updates, getting stronger with time. In order to get your brand name ingrained in the minds of your prospects, you have to place a lot of emphasis on your USP. Don’t Copy the Competition: It’s typical for online marketers to have ideas for products or services that aren’t very different from many others already being offered. What, then, is different about theirs? They would probably insist that theirs is superior due to some particular feature or specification. But this is not how an USP is a created; by being a look-alike, you’re simply losing the opportunity to do something different. It’s a mistake to assume that you can do things like everybody else and fool your customers into thinking you’ve created something original. So why not focus on coming up with an original idea that provides real value to your prospects rather than coming up with another unnecessary and redundant product?
Let The World Know: Once you’ve figured out your product’s USP, your next step is to reach out to your chosen target audience and let them know about it. Use this USP on every single thing you do so that it really gets out into your marketplace–everything from your logo to your sales letter needs to feature it. It is your job to let potential buyers know what makes you different than your competition and, until you do that, nobody is going to come out and buy your product.
No matter what niche you’re in, by finding the USP for your product you can take your online business to a new level and reach more people. If you’re wondering what you should use as your product’s USP, and aren’t sure where to start, simply choose the feature that offers the largest advantage. Your USP can always be upgraded later on.
Find out more on Bill Arnoldi of FireBall Information Technologies – Fireball Tech Virus Removal Tucson and Core Business Strategies Internet Marketing, an marketing and e-commerce guru with over 18 years of experience in system design, networking and consulting and Search Engine Marketing including SEO, SEM, WSO. and eConsulting.
Author: billamr12This author has published 57 articles so far. More info about the author is coming soon.