MLM Lead Generation and the TAO of Social Media Marketing Strategies
The planet has gone completely tech mad in the last 30 years. We’ve gone from rotary dial phones that tipped the scales at a handful of pounds to smartphones that fit in the palm of your hand. It used to take the post office 7 days to get snail mail from Boston to San Francisco. These days, emails and texts can send quite a few documents in a split second. Twitter, Facebook, LinkedIn- these are the ways we connect today in the amazing sphere of social media marketing. The good news is our way of life is easier and quicker. The bad news is we’ve gotten away from the most valuable ingredient of communication- people. To become proficient at the fundamentals of online marketing and really tap into your MLM lead generation, The Tao of Social Media marketing strategies needs to be appreciated at it’s core.
Think of the Tao of Social Media Marketing Strategies along the lines of the Tao of Pooh. You’ve got it right, the bear with the honey issue. Every venture Pooh ever had was frequently wrapped up around his honey problems. By the end of every Pooh adventure was a few words of wisdom (ie. content). It’s the same fundamentals here. If you can key in on people’s problems in the MLM industry, provide them with first-rate content that solves it, carry that out on an evolving basis to a growing gang of followers, before long you will speedily become adept at the Tao of Social Media.
First, to add or grow your MLM lead generation through social media marketing strategies, you must give more than you take. When someone gives you a Christmas gift, don’t you at once feel as though you have to return the favor and give them something back? It’s like paying on an obligation mixed with a spoonful of social guilt. Consider this as a powerful marketing tool when used properly. For instance, when putting together our blog, we spent weeks analyzing the social media marketing information that went into our E-bootcamp. With so much time invested why in the world would we make it free? Because of reciprocation. It’s all about give and take. Give people helpful advice that advances their lives without asking for anything in exchange and they can’t help but take an interest in you and want to return the favor. As Zig Ziglar said, “When you help people get what they want, you’ll soon get what you want.” Blast helpful info on Twitter. Share a friend’s article on how to shoot a video on your Facebook page. Send out links to great webinars and fun conference calls. Give away the stuff that helps make their businesses become more successful and, in turn, you will boost your mlm lead generation.
Secondly, to have someone hit your ‘like’ button, you must bring great content. To have authority means that both your context and your subject matter hold authoritative power. Don’t take this as fake it till you make it. When we embarked on marketing online using social media, we were relatively unknown. So how do social media marketing unknowns become gurus? Constant and useful content. It’s that open and shut. Do research. Learn from the mistakes. Educate others on what you’ve learned. Rinse and repeat. Once your expanding tribe thinks you’re noteworthy enough, so will Google. Meanwhile, your content must hammer away at whatever problems your Facebook Friends, Twitter Followers and all the people you’re LinkedIn with are having. They don’t have an adequate amount of MLM leads? Share with them how to raise their MLM lead generation with exceptional tools and training. They don’t know how to tweet their links? Figure it out for yourself and then share it with them. Once folks know and trust you, they will begin to pass your info on to their warm list. At that point, they will gladly hit the like button.
Lastly, the multitude of Facebook friends and Twitter followers you have does not boost your MLM lead generation. You must first truly connect with people. Most decent MLMers know that every new lead could be their next ‘rock star’ and that social media marketing techniques can be a very effective tool to crank up their business. Yet, the biggest error many internet marketers make is that people need to connect with people – not just another enticing email, blog or capture page. Certainly it’s great to make a connection on your social media sites. But it doesn’t amount to much unless you pick up the telephone and call the person.
Too many MLMers think they’ll just go ahead marketing online and sponsoring people into their opportunity at the touch of a button. Can it happen? Sure. Does it? Not very often. But, having an one on one dialogue with a real person on the other end of the phone? Now that’s priceless. And yet few people ever do it. Huge network marketing empires have been built in years past simply through the importance of human touch. There’s nothing – no article, no blog page, no capture page, no friend network, no amount of followers- that can ever be more effective than that. Connection is the true essence. It’s the Tao of social media.
Paula Chess teaches struggling and frustrated network marketers how MLM lead generation depends not only on your networking skills but your marketing savvy as well. To get the utmost benefit and an unfair advantage over your competition, learn how combining social media marketing strategies with good old belly to belly contact produces a dramatic impact to your bottom line.
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Author: paulalchess
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